Communication styleSpain

Communication style in Spain

El estilo de comunicación en España

Close, expressive and sociable: Spaniards talk a lot, stand close and value the personal relationship more than the clock.

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Overview

The Spanish communication style is described as warm, expressive and sociable: people speak relatively loudly and use hand gestures and interrupt each other with enthusiasm, and stand close to their interlocutors, and greet with two kisses on the cheeks (dos besos) in friendly meetings. Personal relationships, family and friends hold a central place, and people build trust through social talk before business.

Time is more flexible in social matters, so an appointment may start late. This generalisation does not apply to every person, since individuals, regions and generations differ. This guide explains frankness and courtesy, addressing with tú and usted, distance, greeting and touch, appointments, small talk, humour, and how to deal with disagreement.

1

Warmth, expression and volume

Spanish talk may seem noisy to someone used to calm: people speak with enthusiasm and speed, speech overlaps, hands are used a lot to express, and courteous phrases and friendly exaggeration such as ¡Qué bien!, ¡Genial!

  • and ¡Ni hablar!
  • are repeated.
  • This does not mean anger or rudeness but is a sign of interest and warmth.
  • They express their feelings openly, so you may hear great praise or complaint in a loud voice in the cafe without meaning a problem.
  • On the other hand, long silence in conversation may seem uncomfortable.
  • Take part in the conversation with enthusiasm and do not be afraid of a gentle interruption.
  • And remember that friendly expression of opinion is accepted and welcomed.
2

Tú and usted: addressing people

Spanish has two words for you: the informal tú and the formal usted.

  • Tú is used with friends, family, children, young people, most colleagues and neighbours and in many informal places, while usted is used with older people in formal situations, clients, institutions and sometimes addressing the elderly out of respect.
  • Today the use of tú is growing even with strangers in shops and bars, especially among young people.
  • If you are unsure begin with usted, and if the other person says tutéame or puedes tutearme use tú. The first name is usually used.
  • And your mistakes here are not a problem, since people forgive non-native speakers.
3

Distance, greeting and touch

Spaniards stand closer when talking than in northern Europe, and touch the arm or shoulder during friendly talk.

  • Greeting with two kisses on the cheeks (dos besos) is common between women and between a man and a woman on getting acquainted in social settings, and between friends, and on occasions, and a handshake between men often, and a hug between close friends.
  • In formal settings or at a first meeting at work a handshake is enough.
  • If you do not shake hands or kiss for religious reasons say so kindly and put your hand on your chest and smile, and most Spaniards respect that.
  • And begin with greeting on entering any small place such as a shop and a bar with Buenos días or Buenas tardes.
4

Appointments and small talk

Time in social matters is flexible: a dinner or party may start half an hour after the time, and the phrase ahora voy meaning I am coming now may mean in a while, and quedamos sobre las nueve meaning we meet around nine may mean after nine.

  • But punctuality for formal appointments such as work, doctors and administrations is important.
  • When invited ask about the actual time.
  • And small talk about the weather, holidays, food, football, family and tradition is familiar everywhere, and they ask questions about your personal life that you may see as nosy such as family, marriage and children, and they do not mean to intrude but to show interest.
  • They like to talk about food and travel.
  • Answer kindly or change the subject politely.
5

Humour, disagreement and misunderstanding

Spanish humour is present everywhere, and includes friendly irony and joking with strangers, and people may joke with you sharply without intent to offend.

  • Enthusiastic discussion about politics, football and religion is accepted, and voices may rise and then end with a smile, so do not take it as a quarrel.
  • In a misunderstanding ask directly and kindly ¿Quieres decir que...?
  • meaning do you mean that...
  • and do not wait for the other to deduce your annoyance.
  • Spaniards appreciate a sincere apology and courtesy.
  • If you feel discrimination or abuse speak clearly or report to the competent bodies.
  • And remember that regional differences are large: northerners are more reserved, southerners more open, and each region has its dialects and character.

Step by step

  1. 1

    Greet warmly on entering and say Buenos días.

  2. 2

    Learn when to use tú and when usted.

  3. 3

    Take part in the conversation with enthusiasm and do not fear mistakes.

  4. 4

    Ask about the actual time for social events.

  5. 5

    Answer personal questions kindly or change the subject politely.

  6. 6

    In a misunderstanding ask directly and kindly.

Documents checklist

  • A calendar or agenda to record appointments.
  • A list of courtesy and apology phrases.
  • A notebook to record your observations about new conventions.
  • An app to learn Spanish daily.

Key vocabulary

  • lacercanía
    closeness
  • lacortesía
    courtesy
  • laconfianza
    trust
  • lacharla
    chat
  • quedar
    to arrange to meet
  • elmalentendido
    misunderstanding
  • ladisculpa
    apology
  • cariñoso
    affectionate
  • simpático
    nice
  • elgesto
    gesture
  • eltuteo
    informal address

Useful phrases

  • ¿Te puedo tutear?Can I address you with tú?
  • Perdona, no era mi intención.Sorry, that was not my intention.
  • ¿Quieres decir que...?Do you mean that...?
  • Llego un poco tarde.I will be a little late.
  • No estoy de acuerdo.I do not agree.
  • Gracias por tu sinceridad.Thank you for your honesty.

With the neighbour

  • Vecino

    ¡Hola! ¿Eres nuevo en el edificio?Hello! Are you new in the building?
  • Tú

    Sí, me mudé la semana pasada. Me llamo Ali.Yes, I moved last week. My name is Ali.
  • Vecino

    Encantado, yo soy Pedro. Si necesitas algo, llama a mi puerta.Pleased, I am Pedro. If you need anything, knock on my door.
  • Tú

    Gracias. ¿A qué hora hay que estar tranquilo en el edificio?Thanks. From what time should it be quiet in the building?
  • Vecino

    Por la noche, a partir de las once. Y los domingos, con calma.At night, from eleven. And on Sundays, calmly.
  • Tú

    Entendido. Un día te invito a un té.Understood. One day I will invite you for tea.

Common mistakes

  • Interpreting a loud voice and interruption as anger.
  • Entering a shop or bar without a greeting.
  • Assuming a social appointment starts exactly on time.
  • Taking personal questions as hostile.

Cultural tips

  • Watch how others speak and imitate them in common phrases.
  • Ask a Spanish friend about any situation you did not understand.
  • Smile and say gracias and por favor readily.
  • Keep your identity and culture since integration does not mean giving them up.

Official links

Check yourself

Question 1 of 5

What does dos besos mean?